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For many years, WCBS-FM simulcast its programming with its AM sister station.The AM station retained its personality-oriented Middle of the road format until August 27, 1967.WCBS-FM initially programmed a younger-leaning easy listening format known as "The Young Sound", playing soft instrumental versions of current pop music songs.In 1969, WCBS-FM launched a freeform rock format, which was becoming increasingly popular, and all other CBS-owned FM stations followed suit.For the first time, WCBS-FM would have an airstaff.

The original transmitter site was atop the building at 500 Fifth Avenue.for Atlantic Broadcasting Company, the former owner of CBS's AM station (no relation to the present-day WABC).WCBS-FM also played a moderate amount of adult standards from the rock era.